Your Guide to Effective Multichannel Listing Management

November 18, 2022

With 2.14 billion people all over the world shopping online, it’s a good idea to keep your options open and list your products across multiple digital platforms. With multichannel listing management, you’ll drive more sales, solidify your brand’s digital presence, and you can cater to a broader market.

However, when your products are listed on multiple channels, it can get difficult to track each channel manually. This is where you must befriend automation and streamline the way you operate your business. From handling listing, product details, pricing, receiving orders, and order cycle, to fulfillment—you can manage each and every step with ERP software, and get error-free metrics of the performance of different channels. 

Benefits of using automation to simplify multichannel listing management 

Centralized management of listings

Let’s say your products are listed on 4 different platforms. If you’re handling things manually, you’ll have to go to each platform individually, list down products, and in case you decide to change the prices, you’ll have to repeat the tedious process. Let’s be real—no one has the time to do this, and that too with accuracy. So using automation makes great sense. With an ERP system like Kentro.io, you can manage multiple listings right from one place. Setting up different prices for each channel is also possible. The software allows you to update product images and product copy at one go, without having to upload them one by one. There’s an option to group similar products together to make things easy for the owner or store manager. 

Error-free record keeping of product specifications

Manually entering products into the system can result in errors or repetition, but with automation, you can be sure about maximum accuracy. The price of each product, SKU number, tax code, barcode, packaging type, and all other related information gets stored in a centralized platform. You can access them quickly, and update them as needed. When you’re listing products on an e-commerce platform, you also have to think about SEO optimization. Use the ERP software to update meta titles and meta descriptions of individual products, so they are easily searchable by your target customers. 

Seamless inventory tracking and fulfillment

Automation makes inventory tracking more streamlined than ever. You can track inventory for individual products, enter shipping value, and choose the mode of fulfillment, all from one place. Set up stock thresholds so you know when product stock is high, running low, or out of stock. 

Integration with a wide variety of e-commerce platforms and marketplaces

Since we are talking about multichannel listing here, it’s important to note if the ERP you’re using can be integrated with your desired e-commerce platforms and marketplaces. With Kentro.io, you can enjoy integration with a large number of popular platforms including Shopify, Magneto, WooCommerce, eBay enterprise, and Amazon. 

Simplify multichannel listing management with Kentro.io 

When your business has already hit the growth stage and you have a large number of listings to take care of, automation is necessary to take your e-commerce shop to the next level. If you wish to stay on top of multichannel listing management and handle other business processes seamlessly with ERP software, book a demo with Kentro.io today.

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