Hum Nutrition is a leading online wellness and nutritional supplement company with unique products and formulations based on scientific research. The company’s dedicated nutritionists, combined with customers’ experience, contribute to growing brand loyalty and year-over-year sales increases.
HUM Nutrition products are available online, Amazon (US and Globally), retailers such as Sephora, Bloomingdales, Nordstrom, and in international retail giants such as Douglas and Cult Beauty.
By optimizing operations and eliminating manual work, HUM Nutrition saved a significant amount of hours that are now devoted to growing the business. Time savings that are easily demonstrated are listed below. The actual savings are higher, however, since Kentro tools improved daily tasks for different departments, including adhoc cross-channel reporting, real time inventory tracking and more.
Online B2B store is now self-checkout, single and bulk EDI orders are seamlessly populated, non-EDI retail orders from emails and messages are now automated.
Multi-part shipments, auto populating customers’ 3rd party carrier accounts, rate shopping, label creation and tracking are possible thanks to the channel agnostic enterprise fulfillment solution
Fully integrated solution now automatically imports all new customers, orders, invoices, payments and credits into accounting software, eliminating sales and accounting teams’ time-consuming manually entry.
Now traceable in inventory log
Saved by Kentro tools and automations
To fully integrate with 3rd party tools and services
To provide a channel agnostic experience
Working with HUM Nutrition, Kentro identified multiple pain points in operation processes that needed to be addressed to support the rapidly growing environment and scale of the company.
Manually onboarding retail accounts can be very tedious, from account set up to receiving and processing orders through non-automated processes such as phone and email.
In addition, manual orders are extremely difficult to trace since they live within emails, google docs, and other static formats.
Batch processing EDI documents and PO lifecycle automation, while requiring additional learning from fulfillment and finance teams; a process that was usually disconnected from fulfillment and account solutions.
Marketing initiatives and product seeding are difficult with manual order processing and require ongoing communication between marketing, fulfillment and finance teams through email, Slack and phone.
HUM Nutrition has undergone rapid growth through multiple sales channels, including e-Commerce, brick and mortar retail, Amazon, DTC drop-shipping, and others. While e-Commerce scaled easily, other channels proved more challenges; scaling non-automated receiving, fulfilling, and invoicing requires additional employees, training, and manual processes.
Accounting software required manual order entry based on sales channel: bulk orders were aggregated by week or month (best for large order channels such as e-Commerce) and single order entry for retail accounts.
As sales rose, order entry mistakes also increased due to manual processes across all channels. Communication with fulfillment team was constant to assure retail accounts were manually invoiced after order shipment.
Inventory management of nutritional supplements is a complex but very important process. It requires accurate lot and expiration dates, ability to trace any lot to specific customers in the event of recalls, and more.
Standard warehouse management systems are typically not integrated and do not feature the sophistication required for efficient and thorough shipped lots tracing.
Per channel product listing was difficult due to limited visibility into product sales per channel, item price, and channel specific platform or tool to manage the listings.
Operations were reactive; ‘putting out fires’ was commonplace. Lack of alert system across sales channels delayed needed corrective action and prevented accurate, proactive operation.